The following post is from Stephen Texeira.
Good title, eh? It motivated you to read this far. How about this? I meant what I wrote up there. There is nothing wrong with medical errors; they are a part of doing business. In fact, they are necessary.
Well now that I’ve gone way out on a limb, let [...]
Filed under: Crisis Communications, Health Care, Media Relations, Medical Errors | Leave a Comment »
The following post is from Robert Polzoni.
Last week Catholic Healthcare West (CHW) sponsored a Community Town Hall on Health Reform at its Saint Francis Memorial Hospital in San Francisco. A packed crowd of 200 people heard an aide to Mayor Gavin Newsom, San Francisco Director of Public Health Dr. Mitch Katz and Wade [...]
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The following post is from Stephen Texeira.
It’s never an easy thing to market a hospital. Whether you are facing stiff competition from a big, university-affiliated research center; cutbacks in reimbursement rates; unions jockeying for a better position; or the the memory of a not-so-distant negative press event, your job as a health care marketer is [...]
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The following post is by Robert Polzoni.
It could have been disastrous. A reporter for the San Francisco Chronicle was writing a column about the closure of San Leandro Hospital’s emergency room which sees 27,000 patients a year. It has become a hot button issue in Alameda County with elected officials, unions and others demonstrating against [...]
Filed under: Health Care, Media Relations | 2 Comments »
The following post is from Stephen Texeira.
Kaiser Family Foundation (KFF) today announced the long-awaited launch of its health news service, Kaiser Health News (KHN). Coming, not coincidentally, in the midst of the biggest-ever debate on health care that this country has ever seen, the KHN looks to be a much-needed voice for “in-depth stories, news [...]
Filed under: Health Care, Media Relations, News | Leave a Comment »
The following post is from Robert Polzoni.
I have written frequently on this blog about the decline and fall of the mainstream media. I do so because, as communicators, we need to look for alternative resources to deliver messages to our key audiences.
Both Frank Rich and Maureen Dowd wrote about the imminent death of the mainstream [...]
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The following post is from Robert Polzoni.
Many in the healthcare and hospital industries view us as media relations and social media experts. And, while we don’t deny that we’re pretty darn good getting media and online exposure for our clients, Wide Angle Communications is much, much more than that.
What many in the healthcare and hospital [...]
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