Posted on May 28, 2009 by Wide Angle Communications
The following post is from Robert Polzoni.
It took them quite a while to embrace, but a growing number of hospitals are discovering that social media should be an important element to their marketing and communications effort. In an era when more and more people get their information online, social media is an inexpensive way to [...]
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Posted on May 19, 2009 by Wide Angle Communications
The following post is from Stephen Texeira.
It wasn’t more than a week ago when the big boys and girls from the health insurance lobby pledged to support President Obama in his efforts to health care reform by doing what they could to reduce rising costs. So you’d be really surprised to learn that today Ceci [...]
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Posted on May 15, 2009 by Wide Angle Communications
The following post is from Robert Polzoni.
I have written frequently on this blog about the decline and fall of the mainstream media. I do so because, as communicators, we need to look for alternative resources to deliver messages to our key audiences.
Both Frank Rich and Maureen Dowd wrote about the imminent death of the mainstream [...]
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Posted on May 14, 2009 by Wide Angle Communications
The following post is from Stephen Texeira.
I was walking through downtown Berkeley yesterday and passed the site of a new grocery store being built. I couldn’t help but wonder why. Were the residents of that immediate neighborhood finding it difficult to buy food? Had there been some great upwelling of demand for more convenient access [...]
Filed under: Health Care | 2 Comments »
Posted on May 11, 2009 by Wide Angle Communications
The following post is from Robert Polzoni.
Marks and Spencer, a major British retailer with over 840 stores in more than 30 countries around the world, announced it would be adding 2 pounds to bras larger than a DD cup on the grounds they cost more to make.
Beckie Williams, a 30G from Brighton, England, called the [...]
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Posted on May 7, 2009 by Wide Angle Communications
The following post is from Stephen Texeira.
We try to reserve this blog space for non-self-promotional fare, but once in a while, we have to make an exception. This is one. We recently sponsored a day-long seminar for some 50 hospital marketing directors and PIOs to learn more about social media, and it became apparent to [...]
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Posted on May 5, 2009 by Wide Angle Communications
The following post is from Robert Polzoni.
The media coverage of swine flu has bordered on sensational and, in my opinion, irresponsible. The media hysteria has resulted in a record number of panicked patients flooding hospital emergency rooms with coughs, sore throats and fevers – and sometimes no symptoms at all – seeking reassurance that they [...]
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Posted on May 4, 2009 by Wide Angle Communications
The following post is from Robert Polzoni.
The San Francisco Chronicle reported on Sunday that more marketers are looking to social networks to market their services and respond to crisis. The article cites the Domino’s Pizza response on YouTube, Facebook and Twitter to a prank posted on YouTube by one of its employees.
The article points to [...]
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Posted on May 4, 2009 by Wide Angle Communications
The following post is from Stephen Texeira.
Big congratulations to Akron Children’s Hospital. They recently came out with a new series of ads that focus on real patients in the hospital. Rather than take a success story and show what a great job the hospital did with helping that kid to beat cancer or recover after [...]
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Posted on May 1, 2009 by Wide Angle Communications
The following post is from Stephen Texeira.
A universal Electronic Health Record (EHR) has become the holy grail of the health care industry in recent years. We’re all in search of it, but most likely it doesn’t exist. Witness the number of stories in the last few days about major efforts to establish some version of [...]
Filed under: Electronic Health Records, Health Care | Leave a Comment »
