Blog Action Day

Today is Blog Action Day. Blog Action Day is an annual event uniting bloggers around an issue of global importance. This year’s issue is poverty. Bloggers around the world are publishing posts today discussing aspects of poverty. Following is Wide Angle Communications contribution to the discussion.
Mollie Orshansky was an economist who developed the poverty [...]

Using Your RMS Report

The following post is from Robin Texeira, an Associate of Wide Angle Communications.
Now that you’ve signed up for a reputation monitoring service, what do you do when you receive your first report?
Read it! Look at your search engine rankings. When consumers search for your hospital are they finding what you want them to find? Your [...]

Hospitals and Charity Care: A Match Made in Heaven?

The following post is from Stephen Texeira.
I read an interesting post on the Fierce Healthcare website this morning about University of Texas M.D. Anderson Cancer Center’s declining reputation as a charitable institution.
The most recent uproar started back in April when the Wall Street Journal ran an article about the hospital requiring a patient (Lisa Kelly) [...]

Why & How To Monitor Your Online Reputation

The following post is from Robin Texeira, an Associate of Wide Angle Communications.
If you are a hospital PIO or administrator, you probably keep pretty close tabs on your hospital’s reputation in the local community. You read your local newspaper, talk with your peers, solicit feedback from staff and carefully monitor information released to the public. [...]

How is your PHR coming along?

The following post is from Stephen Texeira.
The Robert Wood Johnson Foundation (RWJF) announced recently that it’s getting into the personal health record (PHR) game. Nine teams from across the country that have been working on the “next generation” of PHRs, according to RWJF, unveiled them last month after a year and a half of out of [...]