Do You Still Need Convincing?

Posted on August 27, 2008 by Wide Angle Communications

The following post is from Stephen Texeira.
For those hospital administrators out there whose websites are little more than brochure dumps, who do not have online appointment scheduling and who aren’t blogging at least once a week, write the following phrase 100 times on the nearest blackboard:
The Internet is not a fad.
In case my word [...]

Filed under: Social Media | Leave a Comment »

Your Online Reputation

Posted on August 25, 2008 by Wide Angle Communications

The following post is from Robin Texeira, an Associate with Wide Angle Communications.
Your hospital’s reputation is important to you. Carefully crafted reports are released to the media and only certain individuals serve as spokespersons for your hospital. You care what your community is saying and want to ensure you are being presented in the best [...]

Filed under: Reputation Monitoring, Social Media | Leave a Comment »

Anatomy of a Healthcare Reporter

Posted on August 22, 2008 by Wide Angle Communications

The following post is from Robert Polzoni.
As newspapers continue to layoff and cut back staff due to declining readership and revenue, journalists are using other venues to report their stories and reach more readers in this age of new media.
I recently received an email from Emily Hagedorn, health care reporter for the Bakersfield Californian. Over [...]

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That Local Spin

Posted on August 20, 2008 by Wide Angle Communications

The following post is from Stephen Texeira
For those hospital PIOs who are reading this blog this morning, I can only assume that you have already capitalized on the announcement yesterday out of the Robert Wood Johnson Foundation on rising obesity rates.

Adult obesity rates increased in 37 states in the past year, according to the [...]

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Hospital Horror Stories

Posted on August 15, 2008 by Wide Angle Communications

The following post is from Robert Polzoni.
Recently I was involved in strategizing a response to a potential story by a local television station focusing on surgical errors. In doing some background research I was astounded to find so many horror stories on the Internet focusing on medical errors involving hospitals.
There were at least one hundred [...]

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Trust Me, I’m a Doctor

Posted on August 11, 2008 by Wide Angle Communications

The following post is from Stephen Texeira.
The doctor-patient relationship is a sacred and unbreakable bond.  Physicians rely on the trust inherent in that relationship to do their jobs and to ensure that their patients receive the best care possible. Patients rely on that trust to know that they are getting the best advice and the [...]

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A Tale of Two Ads

Posted on August 8, 2008 by Wide Angle Communications

The following post is from Stephen Texeira.
It is not my goal here to pick on a particular hospital or health system for the work that they are doing or not doing. Having said that, however, that is precisely what I am going to do today. I recently ran across this High Point Regional Hospital ad [...]

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Creep in Communications

Posted on August 5, 2008 by Wide Angle Communications

The following post is from Stephen Texeira.
For anybody involved in the business of communicating ideas or information, there is this thing called “creep” that can make your life miserable.
Whether you are working on a social marketing campaign, an internal newsletter or a memo to department heads, we all start out with a clear charge and [...]

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