The following post is from Stephen Texeira.
Raise your hand if you think the health care system in the United States is working just fine. Yeah, that’s what I thought. But just how bad is it? Well according to a recent Harris poll, a third of Americans believe that our health care system is so bad [...]
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The following is from Robert Polzoni.
While slow to adapt to the changing environment, the healthcare profession is beginning to evolve, realizing that new media is the key to future communication with the public.
Another big step forward was the announcement this week of an online medical encyclopedia modeled after Wikipedia. Called Medpedia, it will contain the [...]
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The following post is from Robert Polzoni.
The California Health Care Partnership this week announced it is launching a television commercial on broadcast and cable television in the Fresno media market, according to a Partnership press release. Fresno will be hit particularly hard by proposed state health care cuts, putting the only Level One trauma center [...]
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The following post is from Kevin Swanson, an associate with Wide Angle Communications.
Every community clinic, medical center and healthcare organization has a unique understanding of the community it serves and how the community utilizes its services—and thus is a great resource of healthcare information and healthcare issues for the media, community leaders, elected officials, and [...]
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The following post is from Robert Polzoni.
While most hospital advertising and marketing is as stale and outdated as the pet rock and Barry Manilow, one facility has marched boldly into the 21st century, creating an award-winning campaign that takes advantage of new media and creates a dialogue with its patients and the community.
California Pacific Medical [...]
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The following post is from Stephen Texeira.
We spend a lot of our time on this Blog talking about the perception of hospitals among consumers, and how important it is not only to be aware of that perception, but also to be doing something about it. In fact, many of our clients come to us for [...]
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The following post is from Robert Polzoni.
Today the American Academy of Pediatrics issued new guidelines saying children as young as eight should be given cholesterol-fighting drugs to prevent future heart problems. And, for the first time, the academy is recommending that even one year olds should be given milk low in fats, in cases where [...]
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