Robert Polzoni and Stephen Texeira began Wide Angle Communications in March of 2003 with the intent of creating a marketing and communications consulting firm that provided the kind of service we would like to receive. Over the years, we had both worked with outside consultants who did not know our industry or our hospital; who provided minimal if any customer service; who usually passed us off to a junior account executive after wooing us with the principals; and failed to be proactive in the work that they were doing.

Over the years of providing service to our clients, we have developed a set of guiding principles that we think work for us, and help to set us apart from other firms out there.

1. We believe that marketing should be research-based, and grounded in a real-world understanding of our client’s mission, market position, audiences, internal and external perceptions, business plan and financial reality. Toward this end, we devote sufficient time and resources at the outset of any project to gain a thorough understanding of the client as well as all aspects of the project.

2. All work is managed by the principals of the two firms — working in conjunction with associates all of whom are senior-level professionals with 10 years or more experience in communications and marketing. We maintain this standard by adopting a flexible work structure; we have cultivated a network of talented, experienced associates who we can call on as the demands of our clients increase.

3. We believe in the value of marketing driven by a strong understanding of both the market and the client, and shun the cookie-cutter approach to marketing that is so common to other firms. Additionally, we believe that creativity and original thinking should be part and parcel of any campaign in which we are involved.

4. One of our strongest principles is the firm belief that we do our best work when the client is as involved as they would like/need to be and when we keep them informed and up to date on a regular basis. Toward this end, we provide regular, written progress reports to our clients that anticipate both their needs and their questions.

5. We have unmatched experience in the field of health care. Wide Angle Communications is dedicated exclusively to working in the health care field and has extensive experience working with hospitals, medical groups and statewide associations. We have created and implemented strategic marketing campaigns of all stripes for these clients with considerable success.